Ep #7: Driving Results Through Effective and Impactful Employee Benefits Communications with Jen Benz

Jen Benz is a leading voice in the employee benefits industry and SVP and Communications Practice Lead for Segal Benz.

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11/2/2020 - 83 minutes


Episode Summary

My guest today is Jen Benz, who is SVP and Communications Practice Leader for Segal Benz. She was previously the co-founder of Benz Communications, which she started in 2006. The firm quickly established itself as a leading voice in the employee benefits industry, working with many Fortune 500 companies. Benz Communications was one of the top 100 women owned businesses in the Bay Area from 2012 to 2019, when the Segal Group acquired the company to form Segal Benz. Segal Benz helps organizations engage their people and drive business results through effective communication. The firm's work spans across all areas of benefits and HR and blends best practices of consumer marketing, design and behavioral science. Jen is super sharp, she's a great communicator, and she has a track record of helping companies drive exceptional results through better benefits communication, and marketing.


On today's episode, we discuss how COVID-19 has impacted employee benefits and communication. How the most successful companies are aligning benefits communication with business goals to increase engagement and results, ways to leverage behavioral science and design to make employee benefits communication and engagement easier and more consistent for employees and ways that corporate HR and benefits leaders can better understand their people to design and rollout programs that meet their needs. And be sure to listen to the end where Jen shares her thoughts on how benefits will play a bigger role in the employee experience over the next five to ten years and become more of an organizational priority for companies as well as her single best piece of advice for making ERISA fiduciaries smarter.


What You'll Learn

  • Why Jen went out on her own and the biggest lesson she learned through starting her boutique agency.
  • How the pandemic has impacted employee benefits and communication.
  • What the most successful companies are doing to align benefits communication with business goals.
  • How to leverage behavioral science and design to make benefits communication not only more consistent, but also easier.
  • Why transparency is important to get people on board when massive change is underway.
  • How corporate HR and benefits leaders can design programs that better meet the needs of their employees.
  • Why Jen sees benefits playing a bigger role in the employee experience in the near future.
  • Her top tips to navigate information overload when communicating.
  • Why addressing financial wellness is actually beneficial for productivity.
  • The advantage small and midsize companies have when it comes to communications.


Links to Resources


Ideas Worth Sharing

  1. “It was the CFOs that got us through the 2008 financial crisis, and it’s going to be the Chief HR Officers that will get us through this pandemic.” - Jen Benz
  2. “No amount of communication can make up for a bad plan design.” - Jen Benz
  3. “If people understand the why, they can go through incredibly difficult changes.” - Jen Benz